# Prompts — copy, paste, fill in

## 1) Kickoff (once per project, in Claude Code)

> Read `SKILL.md`, `content-model.md`, and `design-tokens.css` in this folder, and skim the files in `templates/` and `reference-examples/`. You're now my Fletcher Method™ lead-magnet generator. Confirm you understand the 6-piece content model and the 3 layouts (Core, 2A Storyboard, 2B Sidebar), then wait for my brief.

*(Or drop `SKILL.md` at `.claude/skills/lead-magnet/SKILL.md` and Claude will auto-load it.)*

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## 2) Generate a lead magnet (fill in the blanks)

> Generate a lead magnet. Layout: **[Core / 2A / 2B]**.
>
> - Audience: **[who]**
> - Result: **[the outcome this step delivers]**
> - Without (3 pains): **[pain 1] · [pain 2] · [pain 3]**
> - Roadmap name: **[e.g. The Booked-Out Coach Roadmap™]**
> - The 9 steps (3 stages × 3), and this magnet is **step [N]**:
>   - Stage 1 – [name]: [step1], [step2], [step3]
>   - Stage 2 – [name]: [step4], [step5], [step6]
>   - Stage 3 – [name]: [step7], [step8], [step9]
> - 3 Struggles: **[a] · [b] · [c]**
> - Proof (real numbers): **[stat 1] · [stat 2] · [one-line story]**
> - The 3 Steps in detail: **[step 1 …] / [step 2 …] / [step 3 …]**
> - CTA: opt into **[the training/webinar/VSL]**
> - Logo: **[blank slot / attach client logo]**
>
> Follow SKILL.md and content-model.md. Output a single self-contained HTML file in `output/`. Ask me anything you're missing before you build.

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## 3) Only have a rough idea?

> I want a lead magnet for **[audience]** about **[topic/step]**. Interview me: ask for the missing pieces from the content model one at a time, draft strong copy in Aaron's voice, then build it in the **[Core/2A/2B]** layout.

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## 4) Rebrand / change colors after generating

> Take `output/[file].html` and rebrand it: primary/CTA color **[hex]**, canvas tone **[hex]**, and drop in this logo **[path]**. Keep the layout, spacing, and shadows identical — only colors, logo, and fonts change. Note: keep green-only-CTA discipline unless I say otherwise.

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## 5) Export

> Export `output/[file].html` as a print-ready PDF and a PNG at 1920×1080 for ads.

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## Client-training talking points

- **What a lead magnet is:** the visual unique mechanism that opens a loop → they must opt in to learn it.
- **The rule:** it's always ONE hot step of the client's 9-step roadmap — a fast, painful win. Never the whole system.
- **The 6 pieces:** Promise (title) → 3 Struggles → Proof → 3 Steps → Roadmap context → CTA. Walk them through `content-model.md`.
- **Congruence:** reuse the same headline + visual across the ad, landing page, and amplifier page.
- **Pick a layout:** Core (balanced), 2A Storyboard (narrative top-to-bottom), 2B Sidebar (proof-forward rail). Same content, different feel.
- **Make it theirs:** logo slot, then colors/fonts later. Deliver HTML + PDF.
