# Bring Your Brand

A lead magnet that looks like a template converts like a template. This one is built to look like **yours** — your logo, your header font, your color. Give the generator your brand *before* it builds, and it bakes it in.

## The 3 things it needs

1. **Your logo** — a file (SVG or PNG, transparent background is best). It replaces the dashed "Your Logo" slot, top-right.
2. **Your header font** — the font your headlines use (e.g. "Poppins", "Sora", "Playfair Display"). This is where your brand personality shows up most.
3. **Your accent color** — your primary brand color as a hex code (e.g. `#2563EB`). It drives the **CTA button, the top eyebrow, and the title highlight**.

Optional: a **body font** (otherwise it keeps Inter, which is highly legible at small sizes) and any **brand notes**.

## The easiest way: point it at your brand guide

If you already have a **brand/style guide, company profile, or voice guide** in your Claude project (the Customer Engine workspace kit gives you these), just say:

> "Use my brand guide for the colors, fonts, and logo."

Claude reads it and pulls your logo, header font, and accent color automatically. If you don't have a brand guide yet, just paste the three things above.

## What gets branded (and what doesn't)

| Branded to you | Stays fixed (on purpose) |
|---|---|
| Logo | Green = "do this / your steps / positive" |
| Header/display font (all titles) | Red = pain |
| Accent color → CTA + eyebrow + title highlight | The clean light canvas + card style |

The green and red aren't decoration — they're **signals** (green = go, red = pain) that keep the piece readable and professional even if your brand color is unusual. So your magnet feels like *you*, but it can't be wrecked by a hard-to-use palette. If your accent is very light, the generator automatically darkens the CTA text so it stays readable.

## One tip
Reuse the **same** headline + visual across your ad, opt-in page, and amplifier page. That congruence is what makes the funnel convert.
