# Fletcher Method™ — Visual Lead Magnet Packet

A ready-to-use kit for generating **world-class, on-brand one-page lead magnets** — the visual "unique mechanism" that opens a psychological loop and drives opt-ins to your training/VSL.

Drop this into **Claude Code** (or a Claude/ChatGPT Project) and generate a finished, branded lead magnet by choosing **one hot step** of your 9-step Product Roadmap and answering a few questions.

---

## What's inside

```
Lead-Magnet-Visual/
├── README.md            ← you are here (setup + how to use)
├── SKILL.md             ← the skill for Claude (paste/point Claude at this)
├── content-model.md     ← the six pieces every lead magnet must have + a worked example
├── bring-your-brand.md  ← how to make it look like YOU (logo, header font, accent color)
├── prompts.md           ← copy-paste prompts (generate, rebrand, client training)
├── design-tokens.css    ← the colors, type, spacing, and shadow tokens
├── templates/           ← the 3 approved layouts (self-contained HTML, open in a browser to view)
│   ├── lead-magnet-core.html         (Core · 3-column: struggles | 3-step system | proof+quote)
│   ├── lead-magnet-storyboard.html   (2A · stacked bands top-to-bottom)
│   └── lead-magnet-sidebar.html      (2B · roadmap/proof rail + problem strip over stacked steps)
├── screenshots/         ← PNG previews of the 3 finished layouts
└── reference-examples/  ← existing Fletcher magnets (style reference)
```

All three templates are **1920×1080** (drops straight into a slide deck, ad, or PDF), **self-contained** (fonts embedded — they render the same in a browser, email, or PDF), and **brand-ready** (a `--brand-*` variable block the generator fills from your brand).

---

## Set it up in Claude Code (2 minutes)

1. Put this whole `Lead-Magnet-Visual/` folder inside your project (or your Customer Engine workspace).
2. **Install the skill:** copy `SKILL.md` to `.claude/skills/lead-magnet/SKILL.md`. (Claude Code auto-discovers skills there.) Or just tell Claude: *"Read SKILL.md, content-model.md, design-tokens.css, and bring-your-brand.md, then follow SKILL.md."*
3. In ChatGPT / Claude Projects instead? Create a Project, paste `SKILL.md` into the custom instructions, and upload the `templates/` + your brand guide.

## Bring your brand (do this once)

Open `bring-your-brand.md`. The short version: give Claude your **logo, header font, and accent color** — or just say *"use my brand guide"* if you have one in the project. That's what makes the magnet look like *yours* instead of a generic template.

## Generate one

Paste the "Generate a lead magnet" prompt from `prompts.md`, pick a **layout** (core / storyboard / sidebar) and the **one hot step** of your 9-step roadmap this magnet solves, and fill in the blanks. Claude asks for anything missing, then writes a finished `output/<name>.html` — open it, print to PDF, or screenshot it for ads.

---

## Using it with clients
- Have the client bring their **9-step Product Roadmap** and pick the **one step** that solves a fast, painful win.
- Walk them through `content-model.md` — the magnet is just: **Promise → 3 Struggles → Proof → 3 Steps → Roadmap context → CTA.**
- Bring their brand (`bring-your-brand.md`), generate live, and deliver the HTML + a PDF export.
- Reuse the same headline + visual on the ad, landing page, and amplifier page for congruence.
